Staging vacant property – why and how
Staging vacant property is necessary, as most people can’t see its true potential until it’s furnished and staged. WHY ?
The short answer is because over 90% of visitors are unable to see past the empty walls! Staging vacant property will make ALL the difference and will allow you to sell it “well”.
- People buy “homes”, not houses
An empty house looks cold and uninviting. Potential buyers will have a hard time connecting emotionally to an empty space, which does not feel like “home”.
- No reference points
Most people have a hard time imagining the space as a potential home if it contains no furniture. Without furniture, potential buyers have nothing to help them. The purpose, dimensions and size of a room can be confusing. The rooms will look too big or too small without any furniture, as the appropriately sized and positioned furniture will make each room look its best, no matter the size. Furthermore, the existing furniture, however minimal, will allow the potential buyers to compare with what they have and take mental measurements of how their own furniture would look in that space.
- Most people can’t visualize
Did you know that 9 out of 10 people can’t visualize the potential of a home? They just don’t see how wonderful the property could be, if there is nothing to help them – furniture, lighting, accessories…
- Buyers will notice the negatives
Any imperfections (floor, walls, ceiling, moldings, window frames, etc.) will be much more noticeable as there is nothing else to look at.
- Avoid bargain hunters and tire kickers
An empty house just does not look as well taken care of as it could be and might give the impression of a potentially “desperate” situation, almost inviting the buyer to lower the offered price.
Staging vacant property will differentiate you from the competition, will allow for beautiful and attractive photos, will make the house look warm and inviting.
See for yourself:
What a difference! It sold within one month at 96% of the asking price!
Valerie Cusson, Groupe Sutton Immobilia
Please contact us for a quote on your specific situation.